by Winno | Oct 31, 2018 | Recommendations
When Mark Twain attended the Melbourne Cup in 1881 he said, “Nowhere in the world have I encountered a festival of people that has such a magnificent appeal to the whole nation. The Cup astonishes me.” For at least ten years I’ve been reminding you around this time...
by Winno | Oct 29, 2018 | Marketing that works
Recently I’ve had a number of people talk to me about their websites. Their main concern is that they are getting people visiting the site but no action as a result. So I thought it might be opportune to discuss some of the improvements you can make to your website....
by Winno | Oct 26, 2018 | TV Commercials
In an effort to get younger people out to vote in the midterm elections in USA a group has produced a couple of commercials employing a touch of reverse psychology and I reckon it’ll work, providing they can get the target market to watch them! Well, at least the...
by Winno | Oct 24, 2018 | Other
When referring to the money, time or effort a client, customer or patient spends to receive a product, service or benefit, don’t use the words ‘cost’ or ‘price.’ Those words indicate an expense with no return. Instead, use the word investment. This means expense with...
by Winno | Oct 23, 2018 | Recommendations
I rarely write about private “stuff” but occasionally I must share something that I find interesting and worthwhile. This is one occasion. I am a subscriber to The Melbourne Theatre Company and we see 10 or so plays a year, some I enjoy, some I don’t, but at least the...
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