Making Trade Shows Work, 1

Recently a friend invested big money to have a stand at one of those Trade Shows that are put on when a posse of business speakers are part of a talking heads show over a day or two. Now, my friend didn’t really make a great fist of the opportunity. So I thought I’d...

Adding weight to your speech

When giving a presentation many people just stand up and rapidly deliver as fast as possible, at very much constant pace and volume, whatever they want to say! Others, who are often armed with prepared notes, read from them, and deliver in a flat monotonous tone...

Digital haves and have nots

Roy Morgan Research has released the results of its latest survey on digital inclusion. Developed and produced by researchers at RMIT University’s Digital Ethnography Research Centre and the Centre for Social Impact at Swinburne University of Technology, in...

In support of advertising

I always read Ivan Levison’s newsletter and this piece “Why my mother took the subway to Macy’s” is worth a read. See it here Pick Winno’s Brain If you’ve got a knotty problem or you’d like Winston to focus on an aspect of your business, conference, or...

Another commercial

English actress Penelope Keith portrayed the quintessential upper class woman as we liked to think of them in bygone days. Here she performs it perfectly for Parker Pens. Invest $40 and turn your business into a money machine! Discover the 3 black boxes to get your...