by Winno | Oct 10, 2018 | Develop yourself, Learning to lead
I am always on the lookout for training courses that I should attend to help me grow my knowledge, skills and attitude. I’m also fortunate that, as a speaker at conferences, I often get to hear other speakers on the program and get extra training for free! In his...
by Winno | Oct 8, 2018 | Marketing that works
Yes, that’s right and you don’t hear me say that too often! So let me explain! As I was contentedly having a Sunday morning cup of coffee and a lingering read of the Herald Sun, much to the annoyance of other patrons who would have loved to seize it from me and read...
by Winno | Oct 5, 2018 | Speaking Skills
One of the things that makes a good advertisement is the amount of white space surrounding the words. Advertising writers know that ads are easier to read when there is lots of white space to balance the words. And so it is with speeches. So, I call adding this little...
by Winno | Oct 1, 2018 | Marketing that works
I reckon I must have talked about it half a million times so you must have gleaned that the most important part of any advertisement is the headline. At least as much time, if not more, as is spent on writing the rest of the copy should be devoted to getting that...
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