by Winno | Jan 30, 2019 | Marketing that works
Alright, alright! Yes, I know that Easter is a long way off and we do have Valentine’s Day before then but, remembering the 6P’s means I’m gunna give you enough time to get ready to write to a few prospects to get their attention.Here’s the famous Easter Egg letter...
by Winno | Jan 28, 2019 | More business
So, in my last article I said your objective at the trade show is to get real, live prospects for follow up after the show.You know you qualify them by finding out their problems, reminding and exacerbating them so they are hot to know more about your solution. You...
by Winno | Jan 25, 2019 | Marketing that works
It seems to be the season for me to get stuck into all sorts of adverts I reckon are a waste of money.You see it’s my firm belief that, if you’re going to spend money on any form of advertising, you should get more money back than you spend on it.Only John Wanamaker...
by Winno | Jan 23, 2019 | Other
Does this shock you or is it perhaps a hopeful sign of original and independent thought?Watch and decide! Download Winston’s fantastic “How to write a great advertisement” for just $40 If you don’t know how to sell the benefits your advertisements just won’t work! Get...
by Winno | Jan 21, 2019 | More business
Just to recapitulate. In part 1, I suggested the clinic receptionist talk to tenants and shoppers and give out flyers offering an incentive to visit the clinic.In part 2, I suggested a great advert (and provided an outline of one that had worked gangbusters) in the...
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