by Winno | Apr 19, 2019 | Learning to lead
I think this story has been going round for ages because I’ve received it from several sources, this version being published in the Guardian online on 26 Nov 1999. If you are the original author of the story please accept my apologies for reproducing it without your...
by Winno | Apr 17, 2019 | Marketing that works
I love getting my regular dose of marketing info from the Target Marketing people and here is a typical helpful tip, not only for Google AdWords but also for writing any text advert.If you liked that, subscribe here. If you're relying on digital websites to make your...
by Winno | Apr 15, 2019 | Recommendations
Most of my regular readers know I hold the retail marketing expert, Jurek Leon, in very high regard and always get heaps out of his Terrific Tips newsletter. The April edition was packed full of so much wisdom that I couldn’t decide which articles to send you so...
by Winno | Apr 12, 2019 | TV Commercials
Breweries, and Carlsberg is one of them, have lots of money to spend on their advertising. Here’s one made for Facebook, supposedly a social experiment, that went viral. Not sure that sales did! Pick Winno’s Brain If you’ve got a knotty problem or you’d like Winston...
by Winno | Apr 10, 2019 | Marketing that works
Anyone who sails into the dark and treacherous waters of running their own business should be given a box of a great washing powder, forced to sit it on their desk and gaze at it as a constant reminder of a basic rule of business.The washing powder to which I refer is...
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