by Winno | May 20, 2019 | Marketing that works
Just cop an eye full of this amazingly arrogant advert. It was a full page that would cost quite big bucks but it probably hasn’t generated a single, solitary enquiry for the advertiser. And then for them to assume that the people to whom they were directing their...
by Winno | May 17, 2019 | Speaking Skills
When asked for my mobile number I like to spell it out in three separate “chunks” as in “0415”, pause, “358”, pause, “324”. And why do I say it that way? Well, it’s because long ago I learnt that it’s easy to think and speak in chunks (bite size pieces) you can easily...
by Winno | May 13, 2019 | More business
My PA and Miracle Worker, Felicity Walker, recounts an experience from which we can all learn.Recently I found that the hairdresser I’d been using for many years had closed down. So I found a new one, and went there for a long overdue haircut.It all went well,...
by Winno | May 10, 2019 | TV Commercials
When a friend sent me this one for Bud Light (a US Beer) he said, “We don’t have commercials like this” and he’s right. I’m not sure whether we don’t have them because it’s glamourising beer (or putting infants down) or because of the sheer danger the...
by Winno | May 8, 2019 | Other
If you are a little more laid back and ready to enjoy yourself occasionally, here’s a great way to break up the seriousness of everyday business life.When you receive a call from someone you don’t know (generally coz it’s not identified on your mobile) answer...
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