by Winno | Jul 19, 2019 | TV Commercials
Given that the Catholic Church has taken a bit of punishment lately maybe this is in poor taste but it’s good to see one of the clergy portrayed as a red blooded, handsome male. Invest $40 and turn your business into a money machine! Discover the 3 black boxes to get...
by Winno | Jul 17, 2019 | Marketing that works
Although maybe it makes absolute sense to its creators, of course, and thus I am stupid. But I think not. This rather dark advert ran in a Melbourne metro newspaper, and doubtless in other cities, at great cost. Obviously, the copywriter believed his thoughtful words...
by Winno | Jul 15, 2019 | Tales
Golly, I get a range of answers when I ask people where they were and what they were doing when man first walked on the moon fifty years ago on 20 July 1969. The most dispiriting answers are “I wasn’t born then!” or “I was just starting school!” which certainly puts...
by Winno | Jul 12, 2019 | Marketing that works
Clients often talk to me about the difficulty of getting to see the right person when they have big ticket items or unpopular (but very necessary products). I’ve always been a believer that, in order to get an appointment with real, high level, hard to get at decision...
by Winno | Jul 10, 2019 | Customer service
Many moons ago we were having breakfast at a cafe, when I was reminded of what a difference adding a little bit more makes.My wife had ordered a banana smoothie and normally, when you buy a smoothie, that’s what you get – a glass of smoothie. However we were...
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