by Winno | Nov 15, 2019 | Develop yourself, More business
If you want to grab the attention of your target market you must be able to seize them by the throat with a clear, concise and meaningful statement that specifically targets their wants.Notice here that I say wants rather than needs. You see people want many...
by Winno | Nov 13, 2019 | More business, Tips & Tricks
It’s critical that everybody in your organisation understands the loyalty ladder and how it helps to build better, more profitable business.The first rung on the loyalty ladder is “suspects.” Suspects are people within your sphere of influence; in other words, people...
by Winno | Nov 11, 2019 | Marketing that works
When you’re writing the headline of an advertisement you shouldn’t be writing it to please yourself, or the rest of the people in your business, because you and they already know all about the product or service. When you write that ad you should be writing it for...
by Winno | Nov 8, 2019 | TV Commercials
As I’ve said often, brewers pour zillions of dollars into promoting their brew. I imagine coming up with new approaches for their beer and creating commercials that entice people to try the product must constantly exercise the minds of their advertising agencies....
by Winno | Nov 6, 2019 | Develop yourself, Recommendations
At almost every one of my presentations I spend a few moments talking about the value of RYLA (Rotary Youth Leadership Award). It’s helped many young people get their lives on course for success.Great testimony to its value is the note I had a year or two ago from a...
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