Write a letter right!

As you know, I am an ardent supporter of snail mail for a number of reasons, not the least being that it gets through to recipients and it projects an excellent image of you. That is, of course, only if you know how to set out a letter in the right way so it does the...

Another commercial

Here’s a couple that escaped my attention during the year but I’ve sniffed them out just in time for you to have a laugh before the year’s end. This first one made for the Super Bowl audience in the States must have cost a squillion and you will rapidly see why. And...

Reversing out

One of the creative tricks graphic artists like to use coz it looks great and wins prizes is what we call “reversing the print out of white”. It’s where the print appears to be in white ink but what really is done is that they print the black (or a dark colour)...