by Winno | May 31, 2021 | More business
You’ll no doubt recall that the first of the three most important marketing questions I recommend you ask is “Who is your target market?” And I demand you know them well! First of all, their demographics, which Google says is the study of a...
by Winno | May 28, 2021 | Develop yourself
Now, I know that this story is apocryphal and the incident never really happened, but wouldn’t it be great if all of our team members could think on their feet and deliver the right words at the right time. A man in Melbourne walked into the produce section of his...
by Winno | May 26, 2021 | Marketing that works
I’ve seen a lot of examples of people writing great, attention grabbing headlines or making a great attention grabbing statement and then ruining the whole effect by letting one little word slide in that shouldn’t be there. These words are known as credibility...
by Winno | May 24, 2021 | Develop yourself
In an article titled 7 Job Skills that Have Stood the Test of Time on the seek.com.au website the author details what they believe them to be. Maybe worth checking to see if you or team members need to brush up on some of them. Here they are briefly listed; you can...
by Winno | May 21, 2021 | TV Commercials
This was sent to me the other day with the recommendation that it be adjudged commercial of the year. However, according to my fading memory it’s been around for quite a few year but nonetheless it does make an excellent point. A bit non pc for today’s viewing...
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