by Winno | Jan 17, 2022 | Develop yourself
Ah, interstate travel! Hopefully I can repeat this experience soon, but I can still share the lesson I learned. There I was at the crack of a dawn on a very sunny day on my walk along the Maroochydore boulevard on the Sunshine Coast (just to drop a name) when I saw a...
by Winno | Jan 14, 2022 | TV Commercials
I don’t mind admitting it… this commercial does bring a tear, a big tear, to my eye. I just love it! Now, it runs for about 4 minutes so I don’t know whether it got played on free to air TV very often but there are lots of alternatives nowadays where it could be seen....
by Winno | Jan 12, 2022 | Marketing that works, More business
Years ago we used to have a fairly simple way of determining the readability of what you had written. It was called the Fog Test and we had a formula based on the length and number of words in a sentence, the average sentence length and the number of technical words,...
by Winno | Jan 10, 2022 | Marketing that works
Like most people around the world (I was going to say in Australia till I realised that internationally everyone is pretty much in the same boat!) I wanted to get my booster vaccination, hopefully to prevent me coming down with the dreaded son of Covid, the omicron...
by Winno | Jan 7, 2022 | TV Commercials
You may remember that I shared a commercial from Norwegian Postal Service Christmas TVC celebrating one of their nation’s proudest achievements that had been praised by commentators universally. Well, there were some negatives expressed and I share this article in the...
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