by Winno | May 18, 2022 | Marketing that works
I reckon one of the best offers you can make to lure buyers to open their wallets or purses (oops that’s a bit out of date in these almost post Covid times… to tap their card or phone) is to make the offer of “Buy one, get one free!” The effectiveness of that descends...
by Winno | May 16, 2022 | Marketing that works
My Miracle Worker, Felicity, is an astute observer of all things marketing (I wonder why!) and saw a great example of how a distinct disadvantage was turned into an advantage. She was seeking inexpensive overnight accommodation in our great city, where rooms can be...
by Winno | May 13, 2022 | Learning to lead
The other day I was at a meeting where a member of the club made a suggestion which appeared to meet with the approval of the majority of members. The Chairman, having heard the loud mutterings of approval, announced that the member who made the suggestion should put...
by Winno | May 9, 2022 | Customer service, Learning to lead
You know I’ve always loved Macca’s and suggest to other small businesses that they steal the Macca’s way of doing things. Well, maybe not steal all of their ideas but certainly use some, such as having a system for the important areas of their operations....
by Winno | May 6, 2022 | TV Commercials
Another commercial- Here’s a commercial by a car manufacturer with a virtually unlimited advertising budget. They certainly did spend big here coz it would have cost a motza. Although I’m not sure that it would have convinced me to buy a Kia Niro when it was made back...
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