Another commercial

Another commercial

As is my custom each year about this time I look at the commercials produced for British retailers because, in my opinion, the English are way ahead of the advertising competition at blending the of Christmas spirit and crass commercialism. Most critics agreed that...
Reasons Why

Reasons Why

On countless occasions I’ve beaten my gums claiming you’ll never go broke under estimating the intelligence of your market. People need “reasons why” and I reckon these two adverts demonstrate that principle exactly. People need information, assistance, suggestions...
Coming Up With Clever Ideas 3!

Coming Up With Clever Ideas 3!

So in pursuit of ways to open up your creativity by getting your morning thinking out of the rut, here’s my third suggestion. Open up your wardrobe and throw out those clothes you don’t wear. Isn’t it true you have a couple of metres of clothing hanging there but...
From the Vault: Ten Great Rules To Live By!

From the Vault: Ten Great Rules To Live By!

Some things never change… Have you noticed that some people always seem to attract success like a magnet and enjoy great times and great rewards as a result? They aren’t lucky they just do the preparation and success happens whenever preparation meets...