Do we need this?

Do we need this?

by | Dec 5, 2022 | Tales

I continue to subscribe to The Age newspaper, despite the scoffing of my mates, but particularly so that my wife and I can share the solving of the daily crossword* (not the Cryptic) in an endeavour to preserve our ageing memories. (* And also for the Good Food, Green...
Another commercial

Another commercial

by | Dec 2, 2022 | TV Commercials

Here’s a commercial that annoys me every time I see it and, unfortunately, that’s too often. It’s titled Mum’s Birthday. It’s from Cadbury and I hate everything about it… from the cute kid to the stereotypical shopkeeper and the idea that poor mum would...
Actions to “Wow!” 4

Actions to “Wow!” 4

by | Dec 1, 2022 | Marketing that works

It’s really fascinating when you start to look at the myriad of ways that companies attack the problem of making you feel special and say “Wow!” on your birthday. I think they try really hard to give you something that actually won’t cost them much, either by giving...