How Market Orientated Is Your Business?

How Market Orientated Is Your Business?

Here’s a short quiz to see how your business rates in market competition! Does your team really understand how business works (and not think that the money left after they’re paid is yours)? Has your frontline team been sent on a skills improvement (as opposed...
Another commercial

Another commercial

I’m probably misleading you in calling today’s delight a TV commercial because this 1935 Chevrolet Advert was made well before we were getting bombarded by TV ads. It was probably screened at the movies. However it is a delight to watch. Enjoy! By the way, I wasn’t...
When Not To Advertise!

When Not To Advertise!

The other Sunday I was taking the dogs for a nice long walk and, as is my custom, I chose to drive to a very special place they (the dogs) love. Lots of off lead areas, plenty of space, great paths to walk and a big dog friendly lake to swim in. Heaven for the dogs as...
One swallow…

One swallow…

…does not a summer make but maybe this is a hint that we may still need our letter boxes! After sharing the disappointing report the other day that Australia Post was forecasting a very limited future for snail mail, it was heartening to find that Woolworths had...
Bad news on snail mail

Bad news on snail mail

Regular readers will know how much I love snail mail and what I can do for well marketed businesses so I was disappointed to read the following in a recent edition of The Age: “Emma Koehn reports that Australia Post expects households will be receiving less than one...