The essence of marketing

The essence of marketing

If you ever focussed on what I continually talk about then you’d recall the three key questions you have to answer whenever you set out to market your products or services: 1. Who is your target market (your prospects)?2. Why should they choose to buy from you rather...
Don’t waste ink!

Don’t waste ink!

Had this photocopied flyer dropped in my letter box the other day and I must say that Peter was right on for hitting his target market! We have a massive, sawn off at ground level, stump right next to our letter box! However, the flyer is exactly as you can see…...