Forget This Word!

Forget This Word!

I was seeking some dental treatment the other day and the dentist said, as she completed my examination, “I’ll give you a quote.” “Forget it”, I seethed through the various bits and pieces stuffed in my mouth. “Forget what?” she asked anxiously thinking that the...
Differentiating Your Business

Differentiating Your Business

Your Unique Selling Proposition (USP) is that distinctive, appealing idea that sets your business apart from every other ‘me too’ competitor. It’s the reason that your prospects would choose to do business with you rather than your competitors. Your entire marketing...
Service: a key to business success

Service: a key to business success

Service is all about exceeding customer, client, patient and patron expectations. Service is about making people say ‘Wow!’ It’s about making people feel great about the way you handle their enquiry, their complaint, their problem, their need, their demand or their...
Write, think, edit, think, post

Write, think, edit, think, post

I love receiving Alan Stevens’ weekly newsletter and over time have posted some of his articles I reckon will be of assistance to my readers. This thoughtful article is one of his Social Media Tips of the week: “It’s as easy as anything to get on to social...
Another commercial

Another commercial

I’m not sure whether I’ve shared this Australian Lamb Commercial, which I don’t think is anywhere near one of the best in the continuing series, but here it is for you to make your own judgement. By the way, naturally as a guy born on Churchill’s birthday and named...