by Winno | Jul 17, 2023 | Marketing that works
Quite some time ago I gave buskers a bit of a blast for not understanding the first principle of marketing… find out what your market wants and give it to them! You see most buskers want to play their own compositions or stuff they love… which isn’t what the passing...
by Winno | Jul 14, 2023 | TV Commercials
I’ve never believed that banks are able to produce humorous commercials and I reckon that this attempt proves it. This is HSBC’s world’s local bank advert from some time ago. Funny? What do you think? Invest $40 and turn your business into a money...
by Winno | Jul 10, 2023 | Marketing that works, More business
First impressions count. We all know that. But a lot of businesses seem to forget it when it comes to displaying their products or services. What makes the ‘first impression’ where your business is concerned? If it’s human resources (like a receptionist or a...
by Winno | Jul 7, 2023 | Develop yourself
Frankly, because I love writing more than anything else, I’ve never given much attention to other MS applications, particularly MS Excel, much to the sneers of mates who use spreadsheets for all sorts of stuff. However there comes a time in one’s life when you just...
by Winno | Jul 3, 2023 | Customer service
The most important thing prospects want when they deal with you is to be made to feel welcome. Getting that right shouldn’t be left to luck or individual intelligence. You have to create a script of what the team say and do when a client walks in the door. Write down...
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