by Winno | Jan 16, 2023 | Customer service
Maybe it’s me imagining it or it’s due to my advancing age and declining memory or it’s because of staff shortages but something has changed at McDonald’s. I reckon that they have really gone downhill since the amazing Ray Kroc systematised this worldwide...
by Winno | Dec 16, 2022 | TV Commercials
As is my custom each year about this time I look at the commercials produced for British retailers because, in my opinion, the English are way ahead of the advertising competition at blending the of Christmas spirit and crass commercialism. Most critics agreed that...
by Winno | Dec 14, 2022 | Marketing that works
On countless occasions I’ve beaten my gums claiming you’ll never go broke under estimating the intelligence of your market. People need “reasons why” and I reckon these two adverts demonstrate that principle exactly. People need information, assistance, suggestions...
by Winno | Dec 12, 2022 | Marketing that works, More business
I’ve been urging all of my clients to make “How’s Things” calls for years. Let me break it down for you, so you can start using them in your business! The “how’s things” call The how’s things call is one of those techniques...
by Winno | Dec 9, 2022 | Develop yourself
So in pursuit of ways to open up your creativity by getting your morning thinking out of the rut, here’s my third suggestion. Open up your wardrobe and throw out those clothes you don’t wear. Isn’t it true you have a couple of metres of clothing hanging there but...
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