by Winno | Mar 8, 2013 | Recommendations
The BIT newsletter introduces us to The LG Styler cabinet. This cabinet is perfect for the busy traveller. Imagine that you have been on a flight for the last 10 hours, you’ve just got home, you’re tired, your clothes are all crushed from the travel and you have an...
by Winno | Mar 6, 2013 | Recommendations
Often the toughest thing in business is getting paid and keeping your cash flow going, it’s critical. That’s why I reckon that this may be a great idea. It’s a DIY approach to debt collection that relieves you of the nasty business of having to hassle your...
by Winno | Mar 4, 2013 | Learning to lead, Marketing that works, Recommendations, Tips & Tricks
Now another way to produce an attention getting headline is to put yourself in your prospect’s shoes. That means you imagine that you are someone who might want to use your services but is still thinking about it. They are in the information gathering stage prior to...
by Winno | Mar 1, 2013 | Recommendations, Tales
Local councils are not normally known for their sense of humour or ability to think outside the square so let’s hear it for the Torfaen Council in Wales who used great imagination to get a safety message about winter snow across to ratepayers. Employing the talents...
by Winno | Feb 28, 2013 | Recommendations
You all know how much I love Clouston & Hall Booksellers from Canberra… Well, this weekend they are holding a special event at St Brigit’s Parish Hall in Fitzroy North. Here’s the invite. Make sure you get down there – they have some great stuff at great...
by Winno | Feb 25, 2013 | Learning to lead, Marketing that works, Recommendations, Tips & Tricks
Now, in my previous articles on this subject I’ve shown you how to use a headline to attract attention which, after all, is the sole purpose of the headline. Done right it works marvellously well doesn’t it? Okay would you like another boilerplate headline? It is...
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