by Winno | Feb 21, 2013 | Marketing that works, More business, Recommendations, Tips & Tricks
When people do business with you one of the things that research tells us is that they like to be made to feel welcome. The best way to do that is to make sure that you greet them in a way that makes them feel good and then make small talk. You do this because people...
by Winno | Feb 18, 2013 | Learning to lead, Marketing that works, Recommendations, Tips & Tricks
Now one of my favourite headlines is based on what I call the *boilerplate principle. You use the same template each time and just vary it to suit the circumstances. The template is “9 incredibly dumb and stupid mistakes most people make when they…” And then you...
by Winno | Feb 14, 2013 | Develop yourself, Recommendations
As you may have noticed I’ve been fortunate enough to get Rowena McEvoy to speak to a small breakfast next Monday register here in Melbourne (well in Armadale actually where parking is easy and free!). I’ve been able to catch her and ask her to record a brief message...
by Winno | Feb 13, 2013 | Develop yourself, Learning to lead, Recommendations, Tips & Tricks
G’day Colleagues, friends and family! If you want to get an idea of how infectious Rowena McEvoy is just have a listen to this short grab from one of her talks to her team. That’s how she’ll be on Monday… she’ll provide you with ideas, inspiration and...
by Winno | Feb 11, 2013 | Learning to lead, Marketing that works, Recommendations, Tips & Tricks
Your headline doesn’t have to be cute or humorous… it just has to grab the attention of the people you are aiming it at (or “prospects” or “audience” or “target market” as we call them) that you want to respond to your advertisement. It can be one word like…...
by Winno | Feb 8, 2013 | Develop yourself, Recommendations
I’m delighted to invite you to come and have breakfast with me if you are anywhere in Melbourne on Monday, 18th February 2013 at 7.00 a.m. for 7.15 start. You see I’ve grabbed a rare opportunity to share Rowena McEvoy with my clients, colleagues and...
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