by Winno | Dec 13, 2023 | Marketing that works
This clipping is from The Age – Sunday, 10 Dec 2023 – Page 9, to be exact, and for my money is a complete waste of the advertiser’s money. Copyright © 2023 The Age Firstly, we do not know who the man in the advertisement is, although he may be one of the...
by Winno | Dec 11, 2023 | Marketing that works
Here is a mid-1800’s help wanted sign for the Pony Express: WantedYoung, skinny, wiry fellows not over 18.Must be excellent riders, willing to risk death daily.Orphans preferred. Wages are $25.00 a week. It always generated a huge response. Why? Well...
by Winno | Dec 8, 2023 | Customer service
When people walk into your business to do business what is most important? It’s simple. Just three things. Three things that you must know, understand and implement if you are going to have people who are delighted with what you do for them. So much so, that they keep...
by Winno | Dec 6, 2023 | More business
It was Henry Ford who said that whether you think you can or whether you think you can’t— either way you’re right! There’s always an opportunity to succeed even in the worst circumstances but if you’re not looking for it you won’t...
by Winno | Dec 4, 2023 | Develop yourself
Great phrase, isn’t it, and I believe its roots lie in the army requirement to keep one’s boots spotlessly shiny and spit helped in the polishing process. Shiny shoes are great for morale, the army believes. Well, I just want to report that it works for me. The other...
by Winno | Nov 29, 2023 | Customer service
In business if you love your clients and you want them to love you too, the best words your clients can ever hear are “Thank you!” And whilst initially you may be sceptical about the idea of loving your clients it’s just something you’ve got to do if you plan to be in...
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