Always follow up

Always follow up

My philosophy is quite simple… You follow prospects up until they buy or die! Yeah, but it’s surprising how few people do follow-up an inquiry call… the typical statistics are revealing. For example, the people at www.calldrip.com* say… “Numerous studies have...
Rewarding loyalty

Rewarding loyalty

My recent articles about loving your customers and building their loyalty prompted this response from long-time friend and astute businessman, John Mullavey: I’ve always been a fan of loyalty clubs but, boy, can even the biggest organisation bugger them up. Like when...
It got up my nose!

It got up my nose!

You may remember my recent article “Why don’t you answer me?” where I was having a bit of a whinge about companies who never respond to requests for information sent via their website. In a nutshell, I wanted to spend a heap of money on raising some great tomatoes...
Why don’t you answer me?

Why don’t you answer me?

In this big wide, wonderful, digital world of ours I never cease to be amazed at how well most businesses, large and small, use the internet. And, similarly, I never cease to be amazed at how well most businesses, large and small, misuse the internet! And there’s one...
Great welcome letter!

Great welcome letter!

It’s a beaut idea to welcome new customers, clients, patients or guests but it seems that most businesses rarely either do it or do it well. So it’s fantastic to see one that really kicks a goal. This was the welcome letter received by my retired business partner,...
Two words I love

Two words I love

How often do you go into a store to spend money with them and they make you feel that you are an inconvenience, or that they are doing you a favour, or they don’t even bother to thank you for your purchase? It seems it happens far too often! When I make a purchase or...