by Winno | Jun 8, 2022 | Marketing that works, More business
This week I want you to create a great guarantee for your clients, customers and patients! Here’s an example: If we don’t deliver your order at the time we promise … we’ll give it to you for free! Yes, that’s our guarantee. We know exactly how you...
by Winno | May 27, 2022 | Marketing that works
When you see a marketing opportunity you should grab it and strike whilst the iron is hot. No better proof of it is this advertisement which was on Facebook a couple of days after the Australian elections so it surely must have been created by the Ikea advertising...
by Winno | May 23, 2022 | Marketing that works
One of the things that art directors love to do is what is called “reversing out of white”. The advertisement on the left is a classic example of the technique which means that the words appear to be printed in white ink whereas, in reality, the words have been formed...
by Winno | May 18, 2022 | Marketing that works
I reckon one of the best offers you can make to lure buyers to open their wallets or purses (oops that’s a bit out of date in these almost post Covid times… to tap their card or phone) is to make the offer of “Buy one, get one free!” The effectiveness of that descends...
by Winno | May 16, 2022 | Marketing that works
My Miracle Worker, Felicity, is an astute observer of all things marketing (I wonder why!) and saw a great example of how a distinct disadvantage was turned into an advantage. She was seeking inexpensive overnight accommodation in our great city, where rooms can be...
by Winno | May 4, 2022 | Marketing that works, More business
Recently one of my dentist clients told me that he had asked his team members to go into the shopping mall, approach passers by and give out flyers. They had not been getting good responses. Were there any tips I could give to help them out? Well, of course there...
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