by Winno | Mar 9, 2022 | Marketing that works
This clipping is from The Age Digital Edition, Sunday, 27 Feb 2022, Page 100. So there you are! I’ve given you the answer, it’s an advert from the newspaper. But, if you are like me, even after you’ve carefully scrutinised it you probably aren’t any the wiser. As I...
by Winno | Feb 14, 2022 | Marketing that works
UK based Alan Stevens has been working in the media and speaking worlds for a very long time, and what he doesn’t know about them is probably not worth knowing. I learn a lot from his weekly newsletter where I found this article. When you start a blog, it’s like...
by Winno | Feb 4, 2022 | Marketing that works
Yep, I’ve pinched Yul Brunner’s lovely phrase, when playing the King of Siam in the movie The King & I, he was confounded by a question he couldn’t answer. I am confounded by the question of why companies who claim they can generate your business truckloads of...
by Winno | Jan 31, 2022 | Marketing that works, More business
Here’s a very enticing leaflet that was dropped in our letter box in December. With the magic word ‘free’ bold and beautiful it really got my attention. It had me thinking I might mosey on down and buy a burger for the missus and claim my free one. Regrettably one...
by Winno | Jan 12, 2022 | Marketing that works, More business
Years ago we used to have a fairly simple way of determining the readability of what you had written. It was called the Fog Test and we had a formula based on the length and number of words in a sentence, the average sentence length and the number of technical words,...
by Winno | Jan 10, 2022 | Marketing that works
Like most people around the world (I was going to say in Australia till I realised that internationally everyone is pretty much in the same boat!) I wanted to get my booster vaccination, hopefully to prevent me coming down with the dreaded son of Covid, the omicron...
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