by Winno | Oct 1, 2021 | Marketing that works
Remember, dear reader, that I wrote a story the other day on the funeral director who had capitalised on the Covid crisis. Well, the story is not quite as it seemed. It is the brainchild of a very canny advertising agency who are doing a helluva lot more with it than...
by Winno | Sep 27, 2021 | Marketing that works
For years, ever since British Airways capitalised on an alert cabin crew member‘s feat, I’ve been a believer in seizing the moment! By that I mean taking what is happening around us and in the news and using it to promote our businesses in an effective and tasteful...
by Winno | Sep 15, 2021 | Marketing that works, More business
Now that you’ve got your regular letter box drop going it’ll be running as smooth as silk and you can devote yourself to another great project that will harvest excellent results. And what’s that project? Well, it’s getting interesting information from you into your...
by Winno | Sep 6, 2021 | Marketing that works
A few years back an article on testimonials by copywriter H G Lewis* attracted my eye and bears repeating here. He said that testimonials are touchstones of relevance and credibility and, for example, in writing for senior citizens 3 types would add a facade of...
by Winno | Sep 1, 2021 | Marketing that works, More business
So what’s next after you’ve dropped those 3,000 letters we mentioned in our last article? Well, you do it all over again because life is a passing parade… times and circumstance change… the lives of people who weren’t interested in what you had to offer or weren’t...
by Winno | Aug 30, 2021 | Marketing that works
You are probably aware of my attitude to gift certificates or other rewards from businesses that aren’t worth a crumpet! By that I mean they have so many restrictions or conditions they really aren’t worth receiving. They are not available at certain times or they...
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