by Winno | Jul 10, 2023 | Marketing that works, More business
First impressions count. We all know that. But a lot of businesses seem to forget it when it comes to displaying their products or services. What makes the ‘first impression’ where your business is concerned? If it’s human resources (like a receptionist or a...
by Winno | Jun 26, 2023 | Marketing that works
You know my fondness for snail mailing, I love to see it being used. But there is one compelling design “must” that is often overlooked in a mailing shot. And what’s that? The signature! “Always use the writer’s actual signature, and not a...
by Winno | Jun 9, 2023 | Marketing that works
I was meeting a guy over coffee the other day and, when I sat down to chat with him, I had to speedily increase the distance between us rapidly. Why? Halitosis! (It used to be called “bad breath” but the marketers *invented a nicer name for it!) Whatever it’s called...
by Winno | Jun 5, 2023 | Marketing that works, More business
Let’s imagine you’ve done a powerful sales piece… by way of a point of sale poster, flier, advertisement, AdWords, email or whatever and you start to get lots of enquiries making you very happy. All of the enquirers are obviously interested in what you’re offering but...
by Winno | May 31, 2023 | Marketing that works
If you are selling to the more mature market, testimonials are extremely powerful because they add a real overlay of credibility to any genuine claims you may be making. There are three types of testimonials that are particularly effective for these over fifties: Peer...
by Winno | May 17, 2023 | Marketing that works, More business
I was seeking some dental treatment the other day and the dentist said, as she completed my examination, “I’ll give you a quote.” “Forget it”, I seethed through the various bits and pieces stuffed in my mouth. “Forget what?” she asked anxiously thinking that the...
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