Go out of Business!

Go out of Business!

Now, I know that in COVID ravaged Victoria that may be happening to you not by your own choosing. If so, I apologise. I’m talking about planning to be out of business in 5 years or less by either selling for a nice big fat profit or to have your business running...
Knowing your market

Knowing your market

You’ll no doubt recall that the first of the three most important marketing questions I recommend you ask is “Who is your target market?” And I demand you know them well! First of all, their demographics, which Google says is the study of a...
You most important marketing tool!

You most important marketing tool!

I spoke at a business breakfast the other day and whilst waiting for the event to start I toddled around to say “hello” to people. I was astonished to find that more than half of the people I met didn’t have a business card with them! And, of the people who did have...
The Fantastic 2X2X2 Formula!

The Fantastic 2X2X2 Formula!

Here’s a magic formula that I haven’t talked about for years, so it’s time to change that! I used to introduce it by saying that people “can increase business by around 800 percent!” But people used to think that I was exaggerating… you know, poor old Winno tends to...
Winning new prospects

Winning new prospects

Sometime ago a professional colleague I know complained to other colleagues that a competitive company in his area had a new plan for getting new clients… Door knocking! He’d had a friend give him a call to let him know they came round. He wondered if they offered...