From the Vault: How to Become the Best in Business

From the Vault: How to Become the Best in Business

This post was originally published 10 years ago, and yet the advice is just as relevant today as it ever was. In your business, what are the heaviest influencing factors on your customer’s perceptions of your business? What are the critical factors that make them say...
Rewarding loyalty

Rewarding loyalty

My recent articles about loving your customers and building their loyalty prompted this response from long-time friend and astute businessman, John Mullavey: I’ve always been a fan of loyalty clubs but, boy, can even the biggest organisation bugger them up. Like when...
What do you do in tough times?

What do you do in tough times?

There’s a rumour going around again that it’s tough times for many businesses, particularly in the lockdown state. Just in case it’s proving true for you, here’s some food for thought in an article I wrote a few years ago that deserves another run....
Don’t stop

Don’t stop

There’s a great lesson in what some of the big retailers are doing during these strange COVID times and it’s something from which all of us can learn. It is probably more obvious here in Victoria where we are totally locked down but it’s also relevant in other states...