by Winno | Oct 28, 2020 | More business
This post was originally published 10 years ago, and yet the advice is just as relevant today as it ever was. In your business, what are the heaviest influencing factors on your customer’s perceptions of your business? What are the critical factors that make them say...
by Winno | Oct 21, 2020 | Customer service, More business
My recent articles about loving your customers and building their loyalty prompted this response from long-time friend and astute businessman, John Mullavey: I’ve always been a fan of loyalty clubs but, boy, can even the biggest organisation bugger them up. Like when...
by Winno | Oct 12, 2020 | More business
There’s a rumour going around again that it’s tough times for many businesses, particularly in the lockdown state. Just in case it’s proving true for you, here’s some food for thought in an article I wrote a few years ago that deserves another run....
by Winno | Sep 30, 2020 | Marketing that works, More business
Looking back around 10 years, to a time when travel was easy and visiting wonderful places like the Vatican didn’t have to remain a dream. I’ve just done the touristy stuff… when in Rome do as the Romans do… and visited the Vatican. And boy, for a marketing...
by Winno | Sep 23, 2020 | More business
There’s a great lesson in what some of the big retailers are doing during these strange COVID times and it’s something from which all of us can learn. It is probably more obvious here in Victoria where we are totally locked down but it’s also relevant in other states...
by Winno | Sep 16, 2020 | Develop yourself, More business
For many businesses, the way we interact with customers has changed, whether because of COVID-19 or because the business has gone partially or fully online. The information below still applies, however, if you have a business that has customers visit in person. And...
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