by Winno | Sep 7, 2020 | Marketing that works, More business
Way back in July, I wrote an article waxing lyrical about how important testimonials are in any advertising you may be doing. I promised to explain how a flyer that landed in my letter box could be easily improved by the addition of a few pithy testimonials. The time...
by Winno | Sep 2, 2020 | More business
For all our advancements into the age of technology, some things never change. So From the Vault, here’s some golden advice on how to handle the “it’s too expensive” response… There’s one phrase we encounter when we’re endeavouring to do...
by Winno | Aug 21, 2020 | Marketing that works, More business
The other day a couple of guys and I were talking about how a business could launch a product with a big bang for almost instant sales. Here’s a real, recent case history. First a news item tells the story… Channel 7 news VB launches beer-inspired cologne in time for...
by Winno | Aug 17, 2020 | More business
If you are resident in the Melbourne metro area, where we are in Stage 4 Corona defence mode, I am sure that like me you are adopting a positive attitude and making the best of things. Really, all things considered, it’s probably improved my lifestyle and bank...
by Winno | Jul 29, 2020 | Marketing that works, More business
Given the uncertain times in which we live, there’s a lot to be said for reverting to old-fashioned lead generating methods like snail mail. Here’s a couple of examples from the vault which will still work gangbusters. You’ve seen a few of these...
by Winno | Jul 24, 2020 | More business
A mate asked me the other day whether I reckoned that testimonials were still of any value. Well, I was so surprised, amazed and incredulous that I almost choked on my coffee (which I was drinking standing outside a warm café in the freezing cold due to lockdown)! How...
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