by Winno | Jun 14, 2023 | More business
You know how it happens… they ask, “How much?” And you give them a straight answer, “Well, its four hundred and sixty eight dollars.” They shudder and say, “That’s expensive.” Here’s what you do and say: Pause, give them *‘the lemon look’ and say very clearly and...
by Winno | Jun 5, 2023 | Marketing that works, More business
Let’s imagine you’ve done a powerful sales piece… by way of a point of sale poster, flier, advertisement, AdWords, email or whatever and you start to get lots of enquiries making you very happy. All of the enquirers are obviously interested in what you’re offering but...
by Winno | May 26, 2023 | More business
Regular readers of my blog know that one of my favourite business strategies is the “How’s Things?” call. That’s where you ring your customers for no reason other than to ask them how your product or service is working for them. So it was...
by Winno | May 17, 2023 | Marketing that works, More business
I was seeking some dental treatment the other day and the dentist said, as she completed my examination, “I’ll give you a quote.” “Forget it”, I seethed through the various bits and pieces stuffed in my mouth. “Forget what?” she asked anxiously thinking that the...
by Winno | May 15, 2023 | Marketing that works, More business
Your Unique Selling Proposition (USP) is that distinctive, appealing idea that sets your business apart from every other ‘me too’ competitor. It’s the reason that your prospects would choose to do business with you rather than your competitors. Your entire marketing...
by Winno | May 12, 2023 | More business
Service is all about exceeding customer, client, patient and patron expectations. Service is about making people say ‘Wow!’ It’s about making people feel great about the way you handle their enquiry, their complaint, their problem, their need, their demand or their...
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