Take a bus ride

Take a bus ride

Like many people we are a two car family and, as there’s only my wife and me, we’re very independent and we can each travel where we like when we like. But, with my wife currently recovering from a shoulder operation and banned from driving for six weeks or so, we’ve...
Your target market

Your target market

I wrote this article about 4 years ago and I think it deserves a repeat when we are told almost daily that there are 500,000 unemployed and 500,000 job vacancies. It seems to me that if the bosses empathised (i.e. walked in the moccasins) with their ideal team member...
Stop them in their tracks!

Stop them in their tracks!

Imagine that you’re standing at a cocktail party and someone says, ‘What do you do?’ You say ‘I’m a candlestick maker’, and their eyes glaze over. That’s because they’ve got preconceived ideas about what a candlestick maker does. What you need to do is present them...
From the Vault: Butt Kicker: Relationships

From the Vault: Butt Kicker: Relationships

The name of the game in business today is to build relationships for life so that your clients, customers or patients keep on coming back and bringing their friends with them. The way to do that is to build and maintain your database and be in touch with them 6-11...