From the Vault: Butt Kicker: Goals

From the Vault: Butt Kicker: Goals

Most people aim at nothing and hit it with amazing accuracy. And it’s amazing how soon you can achieve what you want to achieve if you set yourself some SMART goals. Put simply, dreams become goals when you make them Specific, Measurable, Attainable, Realistic and...
Sell easy, sell more

Sell easy, sell more

I’m amazed how many people I see trying to sell their prospects by using email. That’s bound to result in frustration, tears and very few sales. The best way to get sales is to get out and meet people. Get face-to-face, belly to belly! I reckon that Frank...
Great Networking

Great Networking

With people a little tired of Zoom conferences, many of them are starting to venture out to in person meetings, meaning that there will be more opportunity to network. Unfortunately, great networking is a skill that few people seem to have achieved. A colleague of...
Remember the 5 P’s!

Remember the 5 P’s!

Here’s a very enticing leaflet that was dropped in our letter box in December. With the magic word ‘free’ bold and beautiful it really got my attention. It had me thinking I might mosey on down and buy a burger for the missus and claim my free one. Regrettably one...
Writing to be Understood!

Writing to be Understood!

Years ago we used to have a fairly simple way of determining the readability of what you had written. It was called the Fog Test and we had a formula based on the length and number of words in a sentence, the average sentence length and the number of technical words,...