by Winno | Jan 5, 2022 | Develop yourself, More business
As soon as you can I want you to take time out to indulge yourself with a great glass of French champagne or whatever you imbibe when you want to seriously spoil yourself. As you sip your drink, take some time to do some thinking. Some serious, real serious, thinking...
by Winno | Dec 20, 2021 | Marketing that works, More business
A little while ago, The Age reported on the huge success of a woman who had built a very profitable online cosmetic company by including a Tim Tam with every order shipped. “Our goal”, she was quoted as saying, “is to create a digital experience that exceeds the...
by Winno | Dec 13, 2021 | Marketing that works, More business
Most of us find it difficult to make a decision. The reason for that is we’re never quite sure if we’ve got all the facts. So why not offer a free decision-making kit for your prospects? If you sell widgets your headline could be something like: ‘Buying a widget? It’s...
by Winno | Nov 24, 2021 | Marketing that works, More business
I first posted this over 10 years ago – and the concept still works like gangbusters! This is a letter from Edward W. Worths’ Letters That Sell – a wonderful book that I use constantly. It’s called the ‘two aspirin letter’ – so it won’t surprise you to find that...
by Winno | Nov 12, 2021 | More business
So now you’ve had the three balls to which you can apply the Pareto Principle to achieve stunning results in your business. That’s just by finding the 20% that generates 80% of the results and working on them. Simple! So, remember well… 20% of your customers,...
by Winno | Nov 10, 2021 | Develop yourself, More business
Having an endless supply of prospects walking through your business door is fantastic but if they come through the door and don’t buy anything, all you have done is provide them with the information to go and buy elsewhere. So the key is to measure how many prospects...
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