by Winno | Nov 27, 2023 | Marketing that works
As reader John points out, it’s also a low rent shop. He adds “I can never understand why retailers do this Winno – what do they say: you never get a second chance at a first impression?” Peeling paint can often mean peeling profits. And, often it’s...
by Winno | Nov 24, 2023 | Customer service
I wanted to buy my son, living in a country town, a pair of good sneakers “remotely”. Being sneakers he needed to choose them for himself so he could be sure that what he got fitted him. I rang a branch of a well-known clothing store chain in his town and asked the...
by Winno | Nov 22, 2023 | Customer service, More business
If you want someone to buy your products, services or ideas, you have to put yourself in their shoes and answer the question they will be asking themselves: “If I accept this, What’s In It For Me?” (WIIFM) You see, people don’t do things...
by Winno | Nov 20, 2023 | Marketing that works, More business
I don’t know about you but I’m seeing more and more advertisements that are artistic and even attractive that you either can’t understand or say nothing. Probably created by today’s younger generation who seem to be barely literate. My Miracle Worker, Felicity,...
by Winno | Nov 15, 2023 | Marketing that works
So many business people come to me with a burning desire to sponsor a club, sporting team or an association which I reckon will just be a waste of money (but they don’t like being told!). The first step to take is to determine why they are doing it. If it’s because...
by Winno | Nov 13, 2023 | Develop yourself
Now that I’m slowly sinking into senility I can do a whole lot of things I couldn’t do in my middle age or callow youth! And what’s that? Well, I can pretend that any person around my age or older (or younger, but looking their years!) is younger than me. And so what?...
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