by Winno | Nov 4, 2016 | Marketing that works, Other
Many times I see advertisements that have one or two pictures (or graphics as they are known in the trade) in them but which don’t really communicate or add to the message because the advertiser hasn’t bothered to explain what relevance the graphic has to...
by Winno | Sep 14, 2016 | Marketing that works, Other
Here you see two adverts that appeared in my local paper, an excellent choice if you want to get to into the letterbox of every home in the newspaper’s circulation area. Whether the paper gets read, and therefore your advert seen, is another matter of course. But for...
by Winno | Jul 22, 2016 | Other
Before I reveal the fun TVC for the day I’d better let you see this one for the release of a toilet cleanser so you’ll understand what the second one is all about. I dunno how much of the product they sold but the TVC is a bit of fun. Mind you if it’s my money being...
by Winno | Jun 22, 2016 | Marketing that works, Other
I’ve been particularly impressed by Rebekah Carey, a switched on mortgage broker whose newsletter I avidly read every time it comes out. Always something of value or interest! I particular liked this recent newsletter (below) with information that piqued my...
by Winno | Jun 1, 2016 | Other
A Roy Morgan Single Source survey has found that 70.4 per cent of Australians aged 14+ reported liking Chinese cuisine in the year to December 2015, compared with 73.6 per cent in 2011. The survey also shows that Italian food is now enjoyed by 62.9 per cent of the...
by Winno | May 30, 2016 | Other
According to the Roy Morgan Image of Professions Survey 2016 a very large majority, 92% (unchanged from 2015) of Australians aged 14 and over rate Nurses as the most ethical and honest profession – the 22nd year in a row since they were first included on the survey....
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