by Winno | Oct 24, 2018 | Other
When referring to the money, time or effort a client, customer or patient spends to receive a product, service or benefit, don’t use the words ‘cost’ or ‘price.’ Those words indicate an expense with no return. Instead, use the word investment. This means expense with...
by Winno | Oct 17, 2018 | Other
Roy Morgan Research has released the results of its latest survey on digital inclusion. Developed and produced by researchers at RMIT University’s Digital Ethnography Research Centre and the Centre for Social Impact at Swinburne University of Technology, in...
by Winno | Sep 28, 2018 | Other
Yes, I know that some, a mere handful of, accountants have a reputation of being boring and it is not the intention of the writer of this august publication to comment one way or another. However, by way of light relief rarely seen in these pages (and, as it is the...
by Winno | Sep 19, 2018 | Other
It really is amazing what the publishers of newspapers can do now in their fight to stay relevant and profitable in an increasingly digital world. Newsmediaworks, the newspapers’ promotional voice, reported recently that a Wednesday edition of Australian Financial...
by Winno | Sep 5, 2018 | Other
You may remember that in a recent article I empahsised the power of three in writing your communications. Phrases like “high, wide and handsome” or “strong, swift and silent” seem to carry much more emphasis or are more memorable than using more (or less) descriptive...
by Winno | Jul 25, 2018 | Other
This is a case of the lion laying down with the lamb. Once upon a time in the fiercely competitive newspaper market place this would have been an anathema to the newspaper barons. It is reported that Newspaper publishers commit to print with a new sharing arrangement...
Recent Comments