Expensive books

by | Sep 13, 2011 | Other, Tales

I purchase some books through AbeBooks.com and recently they listed out the most expensive books sold during August. You can see the list here. The one that captured my attention, being the second most expensive at $14,500, was the sixth James Bond novel Dr. No by Ian...

Do whatever you promise to do!

by | Sep 9, 2011 | Develop yourself, Other, Tips & Tricks

You might remember this snippet of advice from when you registered to receive my e-newsletter but, just in case you’ve forgotten here’s one of my tips for personal marketing… Do whatever you promise to do! The sheer pace and pressure of today’s world makes it all too...

Another commercial

by | Sep 9, 2011 | Marketing that works, Other, Tips & Tricks

I reckon what’s happening now is that people are grabbing professionally produced commercials and using them to promote their own product or service on the web by changing the graphics. For example, this commercial which would have cost heaps to make now just ends...

Prodding Customers into Action

by | Sep 6, 2011 | Marketing that works, Other, Tips & Tricks

Sometimes, you can see people teetering on the edge of making the decision to buy or use your services. They’re just taking a bit of time to make that final decision. Here’s a good letter you can send to prod them into action. I wrote it for a firm of financial...