by Winno | May 17, 2013 | TV Commercials
Pardon me for delving back into the past, probably before many of you were born, but I read recently of the passing of my wife’s alter ego, Mrs Marsh (of Colgate toothpaste fame). My kids all grew up around the time of the TV commercials featuring Mrs Marsh who did...
by Winno | May 15, 2013 | Learning to lead, Marketing that works, More business, Tips & Tricks
Because it is such a hugely important source of prospects its worthwhile focusing on word of mouth referrals, endorsements or third party recommendations. It’s important to remember that, if you are a retailer, a tradesperson or a manufacturer, around 80% of your...
by Winno | May 13, 2013 | Tales
The other day I met a Groodle who is an Assistance Dog. They are trained to alert their diabetic owners in advance of low or high blood sugar events before they become dangerous. The owners can take steps to return their blood sugar to normal, such as using glucose...
by Winno | May 10, 2013 | Learning to lead, Marketing that works, More business, Recommendations
I went to a free seminar last night and I can tell you that free was the price I should have paid! However, I’ll bore you with the reasons why in a later blog. However, I did run into a man who represented an accountancy practice and was looking for people with...
by Winno | May 6, 2013 | Marketing that works, More business, Recommendations
If you’ve got great a story to tell its well worth getting it out to the media which reaches your market. If it’s of interest to people in your local area, for instance, then trying to get your story in the local newspaper is worth a crack. If it’s a story of interest...
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