Wanted! An advertising genius

by | Sep 18, 2013 | Tales

Australian entrepreneur Dick Smith recently ran an advert in the local advertising journal, AdNews, looking for somebody with great creative talent to write hugely effective advertising copy to promote his Australian owned and made tomato sauce, OzEsauce. You’ll...

Personal branding 3 – How you look

by | Sep 16, 2013 | Develop yourself

Not everyone is born with film star looks but everyone can do something to maximise what they’ve got. That means wearing clothing that is appropriate both to the occasion and the wearer… as they say you never get a second chance at a first impression. It also means...

Strike while the iron is hot

by | Sep 14, 2013 | Marketing that works

I always like to see somebody taking advantage of an opportunity whilst it is available and adding a dollop of creativity to go along with it. It’s even better when the promotion is in relation to a product that really could hardly ever be thought about in the same...

Pets work gangbusters!

by | Sep 9, 2013 | Marketing that works, More business

Now here’s a project for one of the younger members of the team that will get lots of people involved and do great things for your business… run a pet competition! Cutest, ugliest, friendliest, strangest pet or whatever. More than 60% of Australian families have...

Another commercial…

by | Sep 6, 2013 | TV Commercials

Pardon me for introducing a TVC that brings a tear to your eye and touches your heart, but involving your emotions works extremely well in getting a message across. As the person that posted this at YouTube says “A touching commercial that rubs the deepest part of...