Another commercial

by | Nov 15, 2013 | TV Commercials

Now you’re going to need to allocate around 6 or so minutes to watch this commercial, yes it’s a commercial, a very long one but I reckon it’s a beauty. So, take a break and get yourself a cup of coffee and watch this story featuring that great British actor Robert...

A rare opportunity!

by | Nov 14, 2013 | Recommendations

If you’re an architect or are involved in an allied trade then you have a rare opportunity to attend a couple of seminars that will help you both build your business and bring projects in on time and on budget. Together with Geoffrey Moyle I’m presenting a...

Habits are hard to change

by | Nov 13, 2013 | Marketing that works

You know I’ve often said, as so many others have, that if you do what you’ve always done you’ll get what you always have got. It’s also true that if you do what everybody else does you’ll get the results that everybody else gets. These...

How sweet it is!

by | Nov 11, 2013 | Marketing that works

Now almost everybody loves to be remembered on their birthday even if they claim they don’t. It’s nice to have people wish you happy birthday and it’s even nicer to be remembered with some sort of gift. So that’s a marketing opportunity for any...

They really do work!

by | Nov 8, 2013 | Marketing that works

You know those infernal and interminable e-mail offers that come flooding into your in box before you get so sick of them that you get your name off the list? Well, they do work gangbusters as this report about a Cudo and Sea World Resort promotion breaking the record...