by Winno | Nov 14, 2014 | TV Commercials
Here’s a big international company encouraging consumers to look after their own health by checking for skin cancer. Nothing unusual about that except for the very creative way they’ve gone about it using those spotty dogs… Dalmatians. My mate has a Dalmatian...
by Winno | Nov 12, 2014 | Marketing that works
This is a question I am often asked and my answer is “It depends” on factors like the market you want to reach, the product you are offering, the dollar value of the offer, the margin you have, your ability to wear any losses, the potential lifetime loyalty of...
by Winno | Nov 11, 2014 | Other
The 2014 Power Issue of “The Australian Financial Review Magazine” has identified the 10 most powerful people and social trends in Australia in terms of cultural power. The list comprises: philanthropy the Duke and Duchess of Cambridge royal commissions TV...
by Winno | Nov 10, 2014 | Marketing that works
I’m a fan of the Roy Morgan organisation because, as market researchers, they provide me with useful information analysed and summarised in a way that is easy to understand and use. That’s why I was interested to learn about their Helix Personas which are designed to...
by Winno | Nov 7, 2014 | More business
Isn’t that what all the experts continually tell you to do to make you and your business famous and have prospects streaming through your cyberspace doors? Trouble is, for so many of us, we really don’t know what to say so we never get around to doing it. That’s why I...
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