by Winno | Aug 19, 2015 | Customer service
I hope that you will recall my comments sometime ago on how our national airline dealt with non functioning urinals in different states. I was endeavouring to illustrate how various low rent solutions were used to deal with this often troubling problem. Now I...
by Winno | Aug 17, 2015 | Marketing that works
My much travelled friend and one of Canberra’s leading chiropractors and kinesiologists, Dr Donald McDowall, sent me a couple of ideas that were being used by retailers in Seoul. The first is electronic walking billboards at Coex mall in Seoul. Why hasn’t someone...
by Winno | Aug 14, 2015 | More business
Women and men sometimes enjoy doing different things—but the latest research from Roy Morgan reveals Australia’s 10 most gender-neutral sports and activities, with almost equal proportions of female and male participants. Some sports are still overwhelmingly played by...
by Winno | Aug 10, 2015 | Marketing that works
I recently wrote about Steve Procter from Procson Pulpits and his ingenious use of a bar of soap to get the attention of preachers, parsons and padres who may be interested in purchasing a pulpit or a lectern. Not to be outdone, Steve’s wife, Elizabeth, decided...
by Winno | Aug 7, 2015 | TV Commercials
Because of the length of this commercial it’s obviously been made for the digital world no doubt with the hope it will go viral. You wouldn’t want to try and buy a spot long enough for this one on free to air TV. Described as a creative and touching commercial...
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