Still worth the money

by | Jan 18, 2016 | Marketing that works

Australia Post have finally announced their full new 3 speed postal rates and I don’t really care what your mailing costs are! The options are worth it when you really want to break through the clutter and get around crowded inboxes and stacks of vacuous social media...

Beware the curse of assumption!

by | Jan 15, 2016 | Marketing that works

I was out with my mates pedalling around the beautiful suburban beaches of Port Philip Bay when I happened to come across a huge sign promoting a product called “Nulon”. The only indication of what the product might do was a picture of a guy and the product plus the...

For the sports minded

by | Jan 13, 2016 | Other

I know you are interested in sports and any information you can get which will help you in your business will be welcome, so here’s a simple quiz about elements of sport which may be helpful. It’s from Roy Morgan Research and asks the question, the sporting year: did...

It doesn’t come better than this!

by | Jan 11, 2016 | Tales

If you’re a Victorian you are probably aware that around Cup Day every year the pursuit of the Great Home Grown Tomato Championship takes place. Now, there is no grand champion, there are many winners although not everyone who enters is a winner (some fall by the...

Another commercial or seven

by | Jan 8, 2016 | TV Commercials

If you don’t have almost 8 minutes at this time of the year to watch the best of 10 years of the Budweiser TV commercials I don’t know when you will. So, take a break and simply suspend any cynicism and enjoy them. You’ll probably wipe away a tear or two too! Watch...