Surprise me!

by | Nov 16, 2016 | Customer service

I was out walking with my mates and our dogs and we decided we would inspect the progress of railway work connected with the huge construction program that is replacing level crossings around the metro area. Obviously we like to keep an eye on what’s happening to...

Font stupidity

by | Nov 14, 2016 | Marketing that works

You know if the headline of your advert doesn’t reach out and grab people or if the copy is difficult to read then your money is wasted. Here’s a classic example of an advertisement that looks really good but unfortunately the important detail is very difficult...

Another commercial

by | Nov 11, 2016 | TV Commercials

I reckon this commercial does a great job of getting the message across. After all, the phrase “counting sheep” is almost universally recognised as not being able to get to sleep and this TVC for a mattress maker capitalises on that. Whilst I have only given you a...

Why worry?

by | Nov 9, 2016 | Other

I write this as the media this morning is breathlessly reporting that the polls are about to close in the Presidential election in the States. Everybody seems to be talking about who should be the president. And “everybody” seems to mean not only the press, the...

Well done adverts

by | Nov 8, 2016 | Marketing that works

Let me say at the outset from what I have seen of Donald Trump I wouldn’t be voting for him (and probably I have similar thoughts for Hilary Clinton which makes me glad I don’t have to vote!) but if his campaign had cut out all the extraneous stuff and stuck to well...