The very quiet dental clinic, part 1

by | Nov 7, 2018 | More business

Now I’m sure that, when the owners opened a brand new dental clinic in a shopping centre near me, they didn’t expect that business would be as quiet as it is. That’s why they spent a squillion dollars (and dental clinics cost heaps to establish), put on a team of...

Sheer unmitigated stupidity

by | Nov 5, 2018 | Customer service

As you maybe aware “the race that stops a nation” happens on a Tuesday, a public holiday. However, in Melbourne, although the Monday is not an official public holiday, most of us take it off and go away for a lovely long weekend. We choose to go away every year with...

Making Trade Shows Work, 2

by | Nov 2, 2018 | Marketing that works

Once you have decided where you are going to locate your stand and know when you have to be set up and be ready to go, you’ve got to decide what you want to achieve when people come to your stand. You must have a singular focus on that. For example, do you want to...