by Winno | Nov 19, 2018 | Marketing that works
You may remember a few months ago I shared a commercial by MJ Hegar, a Democrat candidate for US Congress mid-term elections in the strongly Republican state of Texas. I was so impressed by it, that here it is again: The results are now in, and MJ Hegar didn’t...
by Winno | Nov 16, 2018 | More business
In our last article we said you needed a good attention getting headline. An example for an engineer might be “If you’re looking for an engineer here’s why you should call us!” Or you could use a cookie cutter headline such as “If you’re...
by Winno | Nov 14, 2018 | Marketing that works
Apparently, the state of Nebraska in the US isn’t overwhelmed by tourists so the Nebraska Tourism Commission embarked on a new marketing campaign. The new sales pitch unveiled Wednesday at a Nebraska City conference has a self-deprecating bent: “Nebraska....
by Winno | Nov 12, 2018 | Learning to lead
Every so often I’ll be talking to one of my clients and we agree they should do some research involving their clients, customers or patients. Now, often, it’s just a matter of phoning a few of them to have a chat and get the information and my client will say, “I’ll...
by Winno | Nov 9, 2018 | TV Commercials
Made a few years ago, this Levi advert is claimed by many people to be the best advert Levi ever made and I agree. Others say that this one is the best whilst some judges plump for this one! For absolutely no prizes, what do you think? Pick Winno’s Brain If...
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