by Winno | Apr 29, 2019 | Marketing that works
Well, I’m saying this sign is dumb but maybe I’m the dumb one and it conveys a really intelligent and easily understood marketing message. But, if there is, then for the life of me I just don’t get it!And it seems pretty popular to bandy the words “authentic” or...
by Winno | Apr 26, 2019 | TV Commercials
This time, one aimed at saving lives! “Testing your smoke alarms – that’s what really matters to me.” A fire prevention message from Fire Chief Pierre Voisine of Cornwall Fire Services in Canada.Fire Chief Pierre parodies Bohemian Rhapsody —...
by Winno | Apr 24, 2019 | More business
In a recent article punishing an advertiser for not understanding and capitalising on the FAB (features, advantages, benefits) secret I also said I’d have more to say about why their special reader offer wasn’t the way to go!The advertiser, who was promoting their...
by Winno | Apr 22, 2019 | Speaking Skills
I went to a funeral of an acquaintance who came from a very large family the other day and, boy, oh boy, did that funeral drag on and on.It seemed every member of that very large family wanted to say a few words. Unfortunately, it wasn’t a few words once they got...
by Winno | Apr 21, 2019 | Other
Easter is always a sad time for me because I remember my much loved Millie the groodle who so happily played the role of Easter Bunny. Forgive me for the tears in my...
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