by Winno | Feb 26, 2021 | TV Commercials
I’ve never been a rev head, a motor racing enthusiast or ever understood why one would sit watching Bathurst for 8 hours on a Sunday. Still one person’s passion is another’s poison. So, no doubt, this commercial would appeal to many but I wonder whether television is...
by Winno | Feb 24, 2021 | Marketing that works
On a couple of occasions I’ve praised companies who go the extra miles to write to a new customer and thank them for their purchase. They don’t have to be long and wordy, or selling missives… just simple notes that read as if the writer had personally penned it (or...
by Winno | Feb 22, 2021 | Learning to lead
In all aspects of our business but particularly in the sales, marketing and promotional aspects of our businesses we must be aware of how the world is changing around us and the direction in which it is heading. This article in The Age the other day particularly...
by Winno | Feb 19, 2021 | Develop yourself, Learning to lead
This week’s challenge is to tell a staff member what a good job they are doing. There a few simple rules to complete this successfully. You must do it: Individually Sincerely And meaningfully You should do it when they least expect it and add a simple reward...
by Winno | Feb 17, 2021 | Develop yourself
Just as true today… and this applies to your business as much as it does to you personally. Although everyone knows it’s wrong to judge a book by its cover, most people do so any way. Make sure, that if the people you meet are going to make a snap...
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