by Winno | Aug 30, 2021 | Marketing that works
You are probably aware of my attitude to gift certificates or other rewards from businesses that aren’t worth a crumpet! By that I mean they have so many restrictions or conditions they really aren’t worth receiving. They are not available at certain times or they...
by Winno | Aug 27, 2021 | TV Commercials
In a time when we are all thinking, “Enough! Let’s get back to a normal life” it’s great to see Qantas coming up with one of their typically positive adverts made in their style designed to bring a tear or two. And the Victorian arts community pooled their skills and...
by Winno | Aug 25, 2021 | Marketing that works
The other day I was sitting quietly reading my local metropolitan newspaper when I was arrested by this dirty big full page advert. The headline didn’t make much sense but maybe the reason why it was time for me would become obvious in the rest of the advert. So, I...
by Winno | Aug 23, 2021 | Develop yourself
I have previously waxed passionately and lyrically about professionals with whom you make appointments, only to be kept waiting for extensive periods as they take phone calls, clean up other matters or endeavour to show you how important they are. Now, I understand...
by Winno | Aug 20, 2021 | Customer service
How often have you found when you are trying to reassure prospects that, if you make promises, you’ll be able to keep them. But a nagging thought in the back of your mind reminds you there are occasions, beyond your control, when you just won’t be able to deliver on...
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